American Family agency owners benefit communities through “Larger than Life” promotion


American Family Insurance Dreams Foundation also donates $10,000 to Feeding America for reaching goal of 10,000 life policies

American Family Life Insurance Company and 924 agency owners partnered in a “Larger than Life” promotion during Life Insurance Awareness Month in September and the month of October to benefit their local communities, earning $187,525 that can be used for eligible donations. Because they met the challenge to sell 10,000 policies, the American Family Insurance Dreams Foundation added another $10,000 donation to Feeding America, given in their honor.

Agency owners in 19 states around the country can donate to eligible charitable organizations of their choice. In addition, eligible donations can be doubled through the company’s agency owner donation match program.

“American Family Insurance agency owners have always demonstrated a strong commitment to their communities, and in the time of COVID, support for charitable organizations has become even more critical,” said Steve Tjugum, American Family Life Insurance Company president.

“We’ve proud of our agency owners for helping others at a time they may need it most, and for protecting the dreams of their customers, as we’ve seen an even greater awareness of the importance of life insurance during the pandemic,” Tjugum said. “We’re also grateful to the Dreams Foundation for the additional community investments on behalf of our agency owners.”


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